Should my profile picture be in Color or Black & White?

You get new headshots taken, you’re ready to update your Linked In profile, but then you realize your peers have both color photos and black and white. Both styles look great, which makes your decision even harder. Does it really matter? Is there a “right” format to use?  Here are some things to consider.

Your professional portrait is the official marketing material for your personal brand. So, who are you talking to?

For example, using your headshot on Linkedin because you are in search of a position in the luxury retail industry, versus using your portrait in press material to announce that you just launched an innovative tech project are two different objectives with two different audiences.

In more formal industries like law, finance and luxury, black and white corporate portraits can really fit the mood. By creating a timeless, elegant, and serious feel it is fitting for these specific roles.

In industries like marketing, healthcare and tech, color photos with contemporary color palettes are most relevant. These sectors are about being new, fresh, and approachable. A feeling that a clean and colorful photo conveys.

In conclusion, there is not right or wrong answer when deciding to use a color or black and white portrait. To make the best choice for you take into account the industry you are in and how you want to be portrayed.